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Camel
Cigarettes - "Turkish Blends"
- These are just some of the illustrations I did for
an ad campaign for Camel cigarettes. Camel was adding
a section to their website where, using Flash, a user
could create their own movie poster using different
elements. You could create a Sci-Fi, Mystery, Romance,
oe Horror movie poster, and while the ad agency went
ahead and created various logos, they asked me to
do the main illustrations.
There
were twenty illustrations in all--five for each of
the four genres--and I pulled these together from
a variety of sources. The
model for"Mad Scientist" is my friend Dan
Fraga, the perfect man to give off a "mad scientist"
vibe. The "Shrieking Woman" is none other
than Trace herself. I took a big round of photos of
her first time around; and I was a little disappointed
in my photography skills---they seemed a little dull.
But I pushed ahead and did a rough based on what I
had, never being totally happy. It was only after
I finished most of the other pieces that I took some
time I hadleft and re-shot her, with more precise
lighting and more of an exaggerated pose. It was after
I finished the piece did I realize that, Thank God
I did, because I found this new one to be my favorite
of all of them. It was exactly what I saw in
my head, and getting to render my darlin' Tracy was
a nice bonus.
The
futuristic space city is made up of several different
elements--some basic geometric shapes combined with
a skyline from an old New York World's Fair poster.
I decided to go monochromatic to give the sense that
the whole city was built from lightweight, plastic-type
material; no cement or wood. The spaceman was directed
to specifically look retro, so I gave him that tousled,
Flash Gordon-esque haircut.
This
project was also a technical challenge because the
agency wanted the finished pieces to be done in Adobe
Illustrator, not my usual Photoshop (since they were
going to used in Flash, they needed to be scalable
vector graphics, not fixed-size ones). One
nice, unexpected result of doing my work with a different
set of tools was how they looked--via Illustrator,
they all had a more rounded, smoother, "cartoony"
feel. While I wouldn't necessairily want all of my
work to look like this, I did like the change and
I'm glad I have that option open to me now.
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The
Alison Rules - This was my first
book cover and boy was I excited! To
get the exact look of the girl, I had to arrange a photo
shoot. I
shot the photos on the edge of the lake by the house.
It was a brutally cold, windy late November day, and
since the book deals with lots of somber themes (lonliness,
death, depression, Jolly Ranchers), I wanted my "Alison"
to look a little sad and distant. Luckily, the model
Danielle didn't have to channel too many emotions, since
the wind made her eyes tear up, giving her a face an
extra bit of tenderness and sadness that would fit the
character perfectly.
Afterwards,
I put together a composite of the best poses for the
illustration. I knew I didn't have a lot of space, so
I had immediately decided to render the bridge just
as a dark color on the light color background--so you'd
know exactly what it was, but I didn't have to spend
lots of time putting in detail that wouldn't add anything,
or, worse yet, conflict with the main figure.
I
tried several different color schemes, but the blue
tones we all felt got the mood of the book across best.
I fiddled with an outline, no outline, etc., on the
figure, but again did both--outlined the body, but left
it off the face, which with the outline looked too thick.
The character of Alison is considered by everyone to
be extremely beautiful, so I didn't want to add too
much detail.
I
submitted the final, HC added the text, and now the
book is finally on sale at bookstores everywhere! This
project was an enormous challenge, but I'm proud of
how it came out, and I hope to do more book covers in
the future.
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"Rob
was a pleasure to work with and an important part
of helping us reach this point with the Alison
Rules cover art that has been so well received."
- Ali
Smith, HarperCollins |
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Pitney
Bowes - "Communication"
- This was a six-illustration project for the Pitney
Bowes company through the international advertising
agency Ogilvy & Mather.
O&M
came up with a campaign dealing with the importance
of communication, so the theme was played out by using
a series of famous, historical phrases, but slightly
altered to relay the idea of how different these words
would be even if just one of them was heard wrong.
Working
with Ogilvy & Mather, I came up with the ideas on
how to best represent those phrases and then had to
illustrate them. Some, like "We have nothing to
fear.." (at left), were easier than others. The
ads had been designed to be very simple, strong, and
only using two basic colors. After experimenting, I
decided to keep the illustrations basically monochromatic
as well, that way they looked like part of the ad. I
didn't want them to be too colorful or busy and draw
attention to themselves, away from the copy. I
ended up creating illustrations of President Franklin
Delano Roosevelt, the Capitol building, Paul Revere,
Mark Antony, a movie marquee, and a hand holding a "guaranteed"
contract.
This
was a nation-wide campaign; the ads appeared in full-page
ads in The Wall Street Journal, and double-page
spreads in Forbes, The New Yorker, and
other magazines. They were also be part of a series
of displays in airports all over the country.
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Food,
Glorious Food - I've been doing lots
of advertising-type images recently,
and I felt these were some of the best of my efforts.
The
Hot Chocolate and Iced Tea illustrations are the same
basic ideas; to promote a beverage in a hip and exciting
way. The HC in particular I pictured hanging in a really
cool, funky coffee shop.
The
Fruit pieces were something I thought could be stamped
on crates of said fruit or on labels, to maybe give
them a little more exciting feel. Fruits are so darn
good for you, after all! I've been told these also make
nice little design motifs for someone's kitchen.
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Hewitt
LLC Christmas Card - I was contacted
by Hewitt LLC corporation, who I've done work for before,
to produce the illustration for their 2004 Holiday card.
The idea of the dove was theirs, but I was asked to
make it look sharp, colorful, and hopeful. After several
takes of it in a square shape, I thought of doing something
less rigid-looking and have it popping out of the borders
of a nice, cool circle.
The
finished piece was printed on thick paper stock, and
the bird was embossed so it pops even more off of the
card. Hewitt was happy with it, and I thought the finished
product looked just great.
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Dan
Souder - Lay Down the Valley - I was
honored to have my buddy Dan Souder ask me to do the
cover for his new CD, Lay Down the Valley. Dan's
been working on this for a long while, and I'm really
happy to be a small part of it. A few years ago I had
done the concert
poster for him, and wanted to do something even
better this time around.
Dan
gave me a photo to work from that he had wanted to use
(that's him on the right, as the Best Man), and it was
remarkable to be how easily the whole thing came together.
Once I got the photo, I instantly got a vision in my
head of what I wanted it to look like--a sort of classic
yet modern graphic design, with the type up top and
and photo slightly cropped. I wanted them to pop off
the background so I dropped the transparency way down.
I messed around with other graphic details, like character
outlines and such; ultimately I left all that stuff
off and just ended up where I started.
Dan
is a very talented writer and musician, unbearably funny
and smart, and a good friend. You can get more info
about the album and getting yourself a copy at Dan's
site, www.thetrentaffair.com.
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Treasury
Comics.com - Shazam! - One of my personal
goals when I went totally freelance was to have the
time to devote to side projects. One of those side projects
was the creation of treasurycomics.com,
a site devoted to the late great treasury/tabloid/over-sized
comics that were most popular during the 70s and early
80s (right when I was growing up). During one snowed-in
weekend, I bit the creative bullet and put the whole
site together, and posted it.
I
had no idea that the site would become so popular--it
has readers all over the world--and that so many people
(read: guys) would write to me to say how much they
loved those books, and love the site. People have sent
contributions, like books I didn't yet have, cover scans
of foreign editions, trivia, and other goodies. It's
made working on the site a complete delight knowing
so many people enjoy it.
Over
time, the site moved from just being a fan site to being
sort of a journalistic one--I've conducted interviews
with some of the fine creative folk who worked on these
books, and I've tracked down books that were of this
size but published long before I was around to read
them. I even went so far to get business cards made
up for the site, and I give them out at comic cons to
people I'd like to interview. It all feels so professional.
One
of the other things I wanted to do was come up with
some promo material--for what use yet, I'm not quite
sure, but I figure I'll find some use for it. My first
attempt was this, a portrait of actor Jackson Bostwick,
who played Captain Marvel in the 70s Sat-morning show
Shazam!, and whose image graced the cover of
DC's Limited
Collectors Edition #C35. The only design element
I was sure I wanted was to have that white frame
in the background, and to have the good captain and
my treasurycomics.com logo bursting out of it, to convey
the sense of bigness and excitement that
were these books' stock and trade. I'm really happy
how it came out--it screams fun to me, in bold and bright
colors. Shazam!
I
built this piece on a cold Monday morning, with Johnny
next to my chair, listening to one of Bob Dylan's Theme
Time Radio Hour shows. Cold not have been a nicer
way to start the day...
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Thurgood
Marshall Federal Building Anniversary
- I was contacted by the biggest possible client of
the them all--The United States Government! It was the
Public Affairs branch, to be specific, and they wanted
to produce a mug to comemmorate the 10th anniversary
of moving into their new building, one named in honor
of legendary Supreme Court judge Thurgood Marshall.
Trying
to replicate the "look" of a building with my style
was quite interesting; and it was nice to know just
how many different kinds of things--people, animals,
and now even objects--I could portray visually with
just color and shape. After a great many revisions along
the way, the mug got changed to a paperweight, and a
double-sided one at that (I had designed the entire
piece, in addition to producing the illustration of
the building).
I
received a box of the finished paperweights; the clear
Lucite block makes it look really classy (the pictures
I took don't do it justice)--now I don't need to use
my ruler to keep papers from blowing off my art table
anymore!
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"Rob
was such a pleasure to work with. I asked two other
illustrators, along with Rob, to produce a comp
of a design. Rob's concept and use of color was
on-the-money from the onset. This was one of the
easiest special event projects of my career, thanks
to him."-
Linda
Nichols, Special Events Coordinator, Office of Public
Affairs, Administrative Office of the U.S. Courts |
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